Wednesday 20 October 2010

What is the need for 3D?

3D Television and cinema has recently become extremely popular, since the release of Avatar last year. I was not a major fan, but could definitely appreciate the new cinematography techniques. Avatar gave 3D technology a new edge, as before it was mainly used for children's films and family favourites. It made it artistic and exciting.

However, now it seems that film makers saw the success of 3d technology and thought, 'What a great idea, now lets use it to death!' I am being slightly dramatic but I feel that this idea, once innovative and interesting has now been thrust into the mainstream and there's a definite danger of over-using it.

Although 3D technology was invented in the 1950s, it has been popularised over the last decade and now it seems every new film to be released is using it. The most anticipated films of the year, that already have cult followings and are sure to storm the box office, feel the need to add this extra. The final Harry Potter installments are using the technology and it is rumoured that Breaking Dawn of the Twilight Saga is using it too. While stated in the trailers as a selling point for new films, the mere mention of '3D' sends me into frustration and begs me to ask the question, 'Why the need?'

This technology doesn't make it a better film. It doesn't affect the plot, characters or emotional journey of the story. Of course I understand that directors want to break the fourth wall and transport the audience into the world of the film. Yet, shouldn't this be achieved through an excellent script with first rate acting?

As an actor, perhaps I am worried that the success of 3D technology may diminish the original truth of a script and the talent of the actors within it. With 3D effects captivating children's imaginations with creatures that look real; why does it matter if the plot is a little thin? Let's not pretend that while Avatar was visually spectacular, it did evidently steal it's plot from Disney's Pocahontas!

I guess I feel that although 3D technology can be very effective, its recent overuse is turning it into a gimmick used to ensure new films are brought to the forefront. Directors seem to feel that in order to be taken seriously, they must compete with Avatar's figures and use 3D technology in their films. Avatar was created to demonstrate the elegance of 3D technology. That was it's main aim and unique selling point. Now films with a completely different focus and appeal are using this technology as an added extra to entice audiences. For me it does quite the opposite.

The technology affects your cinema experience in a negative way from the onset. The ridiculous glasses you must wear are at an additional cost. These are often uncomfortable and affect your viewing enjoyment. This is on top of paying more for your cinema ticket. Directors are however not stupid. They know that if the film is popular enough audiences will go to see it anyway. Meanwhile they earn more money and ensure they are following in the latest trend.

Ultimately that is how I see 3D technology. A trend that I hope will only survive a little longer. I am starting to envisage a world of 3D televisions in the home and everyone owning their own set of 3D glasses....Quite tragic!

3D technology arrived as a new art form. My fear now is that it may eventually ruin the true art of film.

1 comment:

  1. Hey Kim,

    I think a large majority of the general public are starting to feel like you at the moment and whilst there is some sense to your argument I also think it is important to bare in mind a few misconceptions about 3D technology and where it is moving.

    Firstly you have to understand that cinema is going through a similar transformation that the music industry did in the last decade. Movie piracy is at an all time high, with DVD quality copies of the films available weeks before cinema release and months before DVD release.

    The film industry needed to get people back into cinema seats and technology like 3D was a great way of doing that, giving the viewer an experience they could not get at home and slow down the pirates.

    So this sense that directors want to shoot everything in 3D is wrong, it is pressure from the Studios who want to squeeze every last penny out of the cinema goers. in fact a number of bust ups have incurred between Directors and studios over 3D:

    http://www.slashfilm.com/2010/06/14/christopher-nolan-not-a-fan-of-3d-will-probably-make-a-3d-film-anyway/

    It is also important to understand where 3D technology is going, what we currently see in the cinemas is still infant technology and as you implied no one wants to watch TV at home with 3D glasses... and thankfully the movie industry is completely aware of this. At the end of the year Nintendo are releasing the 3DS which has a 3D Display that does not require glasses.

    http://en.wikipedia.org/wiki/Nintendo_3DS

    And looking further ahead Holographic TV is already being tested and demoed at this years IBC

    http://www.squidoo.com/holographictv

    So in short, I think 3D in some form or another is here to stay and i think it is best to liken it to the change between Black & White and colour. Colour was no substitute for a good script/story or a great performance however what it did offer was a new creative palette a, further step towards reality. Colour technology has moved on leaps and bounds since its inception and shooting in black and white today is done for artistic reasons, The industry is 100% behind the move to 3D technology and im sure in years to come it will be part of daily life for all of us.

    see also: http://blog.digitalcontentproducer.com/leitner/2010/09/09/24-to-3d-or-not-to-3d-no-longer-the-question/

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